"DesignDepot" The concept and design of a series of models for advertising magazine ELLE. The initial stage of this campaign was the placement of the central streets of Moscow giant banners facade height of 24 meters. Due to the change of editorial policy it was necessary to reposition the magazine ELLE, in which he would have taken a modern, democratic, smart, fashionable, have a taste and a sense of humor. We developed the concept of the campaign, which is based on creative processing of known fixed expressions and their "enchanted" by your target audience.
Among these interests - fashion trends, personal beauty and attractiveness, a successful career, a hobby and an optimistic attitude towards life. The advertising campaign is addressed to a new generation of readers - young active women with a wide range of interests and hobbies.