"Brown" - a trademark of brown sugar. In developing the identity for the brand, we wanted to ensure that the sugar looked quite expensive and thus democratic, as brand is positioned in the value segment "upper middle┬╗. In addition, it was necessary to transfer such properties of the product as natural, authentic, positive alternativeness ordinary (white beet) sugar, the health benefits premium.

Name design, visual identity for the brand and packaging design of brown sugar.

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