blood services

"Blood Services" - a program of the Ministry of Health and Social Development of the Russian Federation, aimed at the promotion and development of the donation in Russia. Purpose - to create brand book, a structured set of visual communication constants "Blood Services", including the logo, etc.

The problem is solved on the communication level, by direct appeal to the target audience in understandable language - the language of the bright and easy to understand visual images. Logo is a silhouette of the heart, formed by conventional figures of two people holding hands.

According to its symbolic meaning, he turns to the mental feelings - calls for compassion, sacrifice for the good of others. Red symbolizes not only the blood but also the willingness and active desire to help.

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