"Blood Services" - a program of the Ministry of Health and Social Development of the Russian Federation, aimed at the promotion and development of the donation in Russia. Purpose - to create brand book, a structured set of visual communication constants "Blood Services", including the logo, etc.
The problem is solved on the communication level, by direct appeal to the target audience in understandable language - the language of the bright and easy to understand visual images. Logo is a silhouette of the heart, formed by conventional figures of two people holding hands.
According to its symbolic meaning, he turns to the mental feelings - calls for compassion, sacrifice for the good of others. Red symbolizes not only the blood but also the willingness and active desire to help.