The purpose of this work is to create a positive anti-crisis post-New-Year souvenir, intended to be sent via direct mail to customers, as well as to draw attention to creative abilities of “Creative Tools” Department of Design Depot Company.
The concept is based on paradoxical quotes from two of the most professional economists of today, Alan Greenspan (“It’s a rare opportunity to witness a crisis of such scale! Such financial turmoil can only happen once or twice in a century.”) and Aleksey Kudrin (“Crisis is an impulse for development of the world economy!”).
Portraits of both economists are printed on different sides of the classic paper bag with appropriately positioned eyeholes. The bag is a symbolic effort to understand these highly respected people and to look at the world with their eyes. To achieve this, all you have to do is to put the bag on your head.
