Remittances "BLIZKO" - instant money transfers for individuals without opening an account. Geography of activity - Russia and the near abroad. Unique Selling Proposition - way to look in a minute after departure. In the first stage, based on the USP, the concept of brand platform: "The speed of the system reduces the distance between people - the sender and receiver."
This concept is then embodied in the title - "BLIZKO". Latin spelling of the name attached to an international status.