"ALLMET" - a large trading company specializing in the supply of various industrial sectors of Russia stainless steel products. The former name of the company ("Industrial Supply") is not consistent with the image of a modern, dynamic and progressive company, does not fully reflect the nature of activities which are difficult to pronounce the foreign partners. We proposed the name, which is formed by reversing the syllables in the word "metall" and stands for "all metals".
From the point of view of the semantics of such a title is more informative, it feels global, scale, inclusiveness. In terms of the phonetic name sounds worthy and noble, it is easy to pronounce.